[vc_row][vc_column width="1/4"][content_block id="144"][/vc_column][vc_column width="3/4"][vc_column_text]apl.de.ap of the Black Eyed Peas was persuaded by Spark to perform a DJ set at the 2014 EF Summeranza event in London. Spark also encouraged him to record an exclusive video message for EF in the run-up to the event: https://www.youtube.com/watch?v=AiktGgfEJyc Before he...
[vc_row][vc_column width="1/4"][content_block id="144"][/vc_column][vc_column width="3/4"][vc_column_text]Spark teamed EF up with Taylor Swift for a successful international cross-promotion. On Valentine’s Day, GRAMMY Award winner Taylor Swift and EF International Language Centers gave three EF student fans a unique Valentine’s gift: a trip for two to Paris, including a meeting...
[vc_row][vc_column width="1/4"][content_block id="123"][/vc_column][vc_column width="3/4"][vc_column_text]Spark brokered a worldwide deal with shoemaker Converse and the Estate of Jimi Hendrix. Converse shoes, a subsidiary of NIKE, created three different shoes inspired by the late guitar legend and songwriter Jimi Hendrix. Numerous musicians have had branded shoes created in tribute to...
[vc_row][vc_column width="1/4"][content_block id="144"][/vc_column][vc_column width="3/4"][vc_column_text]Spark set up a cross-promotion between superstar artist Ke$ha and Education First (EF). EF students throughout the world chose Ke$ha’s single "Blow" as the "EF Summer Song 2011". When EF, the world’s largest private education company, asked their students on Facebook to name their...
[vc_row][vc_column width="1/4"][content_block id="144"][/vc_column][vc_column width="3/4"][vc_column_text]Spark set up a music promotion between superstar artist Will.I.Am from the Black Eyed Peas and Education First (EF), and booked him to perform at the EF Summeranza 2012 in London. When EF, the world’s largest private education company, asked their students on...
[vc_row][vc_column width="1/4"][content_block id="252"][/vc_column][vc_column width="3/4"][vc_column_text]Spark brokered a deal between Michael Buffer and SATURN, Europe’s biggest retailer for consumer electronics, through their agency Scholz + Friends in Berlin. Michael Buffer is an American professional announcer for boxing and professional wrestling matches. He is known for his trademarked catchphrase,...
[vc_row][vc_column width="1/4"][content_block id="252"][/vc_column][vc_column width="3/4"][vc_column_text]Spark acted on behalf of Berlin-based agency Scholz + Friends to broker a deal between German retailer SATURN, Europe’s biggest retailer for consumer electronics, and Bill Kaulitz from Tokio Hotel. Bill Kaulitz is the lead singer of one of Germany’s number one pop...
[vc_row][vc_column width="1/4"][content_block id="117"][/vc_column][vc_column width="3/4"][vc_column_text]Luxury watch manufacturer Maurice Lacroix turned to Spark to find two new brand ambassadors: humanitarian Sir Bob Geldof and Jimmy Wales, founder of Wikipedia. With their help Maurice Lacroix launched its campaign "Follow Your Convictions" which focused on leading the times, rather than...
[vc_row][vc_column width="1/4"][content_block id="120"][/vc_column][vc_column width="3/4"][vc_column_text]Spark helped Carlsberg’s brand ‘Somersby Cider” to team up with MC Hammer Carlsberg launched a new cider brand called ‘Somersby Cider’ in Scandinavia. Somersby Cider is a refreshing, sparkling and natural cider with 15% apple juice and 4.7% alcohol. Part of the marketing creative...