SPARK | Tailor-made Vinyls & CDs
Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.
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Tailor-made Vinyls & CDs

We are often asked if a give-away CD is still relevant to consumers or if downloads or a streaming service wouldn’t be a better option.

The answer is that it will very much depend on your target group and the kind of promotion you intend to do.

On average, just 15% of all music sold is still in the form of CDs and this figure has been relatively consistent over the last year. There is no doubt that the majority of music consumers are better serviced with a streaming promotion.

Vinyl in fact however is still a format that excites people.

Contact us and we will advise you with a no obligation consultation.

FAQ about custom-made CDs

What is a custom-made CD?

Spark can produce exclusive custom-made CDs that may be used as a give-away for clients, as promotional tools or as a new product for sale through retail outlets.

What is possible?

Everything is possible! It is, as always, a question of money and time.

Where does Spark get the music from?

We have an established network of repertoire sources that include all major music labels, independent labels and music publishers; but we also work directly with artists and composers. Depending on the genre of music requested and on the budget of your client, we choose our music sources carefully.

Does Spark have to ask the artist for consent?

Yes, to include a song on a compilation we have to ask permission of the artist’s record company and/or ask the artists or their managements directly. Sometimes the music publisher also needs to be asked for permission, depending on the usage of the CD.

So what exactly do we offer?

We can present you with a range of additional opportunities for how to use music at Point of Sale or as a give-away. You give us a brief of what you need and we’ll provide you with the rest. Our aim is the same as yours: we want you to be happy with the finished result.

How can you get started?

We will guide you through all the necessary steps and throughout the whole process: from the initial creative concept, to the choice of the right repertoire, to the design of artwork. We will take care of all rights clearances, manufacturing, packaging and timely delivery.

Spark is very happy to supply you with CD promotion ideas on your behalf.

A few ideas about how CDs & Downloads can be used

Additional income generation:
A retailer gives away a free download album if a consumer spends more than £100 online. The perceived value for the consumer is much higher than the actual cost to the retailer.

On-pack promotion:
A retail brand includes download codes on the product packaging. The consumer perceives the promotion as value for money and the brand can distinguish itself from its competitors.

CD or Download Album to raise money for charitable causes and to generate PR and footfall:
A retailer sells a charity album (CD and/or Download) to raise money for a charity of their choice. The retailer donates all profits to the charity after recoupment of manufacturing costs. The retailer is able to generate great PR whilst recouping costs. It is also worth noting that it is easier to license high profile artists/tracks for charity albums and even to obtain exclusive tracks, or persuade an artist to do promotion for the album. 

Self Liquidating Campaigns:
An example of this might be a coffee chain giving CDs or Download Albums away for free to consumers who return 8 times to buy at least one hot drink. The additional income generated is more than sufficient to finance the campaign and cost of the CDs & Download Albums.

Anniversary of a brand/company:
There are many different CD / Download concepts that can be made around an anniversary of a brand / company, ranging from retrospectives to party CDs etc.

CDs/Downloads as an incentive for a product launch
A retailer gives every consumer a free CD provided they take part in a product presentation (e.g. in a car dealership, furniture store, fashion retailer launching a new season collection etc.). Campaigns like this work very well if supported through local radio, print advertising and direct mailings.

Please email us at or contact any of our Spark team members to obtain a password for our secure download section, where you can access all our briefing questionnaires, forms and useful information for your projects.