SPARK | Sir Bob Geldof talked about sustainability within corporations
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Sir Bob Geldof talked about sustainability within corporations


About Best Brands

Best Brands is the most important German brand ranking and an annual awards ceremony. The main difference between Best Brands and many other brand rankings throughout the world is that this one is purely based on quantitative and qualitative market research provided by GfK, one of the world’s leading market research companies.

Spark booked and briefed Sir Bob Geldof for the BEST BRANDS 2011 event in Germany.

On 9th February the 8th Best Brands Gala took place at Bayerischer Hof in Munich. Spark booked and briefed Sir Bob Geldof for this prestigious event. His keynote speech had the title “Branding For A Better World”. He talked about the need for brands to be authentic and truthful to their customer base, sustainability as a priority in all business activities and treating the socio-economic environment of the corporation with respect.

Matthias Bauss, co-founder and Managing Director of Spark London says: “It’s such a privilege to be working with somebody like Sir Bob Geldof. His speech was highly provocative, uplifting and inspiring. He motivates audiences through his own personal experiences and the lessons learned from Live Aid, and his long career as a musician and as an entrepreneur. He managed to produce a speech that was highly entertaining and hard hitting at the same time, and gave great insight into his broad socio-political experience as well as up-to-date knowledge on communications and leadership. There was a real buzz around him after the awards show”.

Spark provides a complete service which includes researching, booking, briefing and accompanying celebrities, both for corporate and public events.