Spark provides independent music supervision and music licensing services for brands, advertising agencies, production companies, video game companies and creative teams. We help you find, clear and secure the right music for TV commercials, radio ads, cinema campaigns, online videos, social media content, influencer campaigns, brand films, in-store experiences, playlists, games and other marketing projects.

Our music supervision work begins with the brief. We look at your brand, campaign objectives, audience, territory, tone, genre, tempo, usage, media channels, budget and buyout requirements. We can research existing songs, suggest emerging artists, identify classic tracks, source copyright-free music, recommend composers or explore bespoke music creation. If you already have a specific track in mind, we can run a feasibility check to see whether it is available for your campaign and whether the likely licensing cost fits your budget.

Spark is independent, which is a major advantage for clients. We are not limited to one catalogue, one label or one publisher. Instead, we research the whole market and provide impartial recommendations based on what is best for the campaign. This allows us to offer a wider range of creative options, from globally recognised hits and fresh new artists to tailor-made compositions and new interpretations of existing songs.

Once the right music direction has been selected, Spark manages the licensing process. Commercial music use often requires multiple rights, usually including master rights and publishing rights. These may be controlled by record labels, artists, artist management, music publishers, composers or other rights owners. We negotiate fees, usage terms, territories, media, duration, edits and approvals to make sure the final agreement covers the campaign properly.

For agencies working under time pressure, our pre-check service can be especially valuable. Before a pitch or production decision is made, we can investigate whether one or more tracks are realistically available and estimate the budget required. This helps creative teams avoid presenting music that cannot be cleared later, while giving clients more confidence in the proposed idea.

Spark can also source and manage composers for original music. This may include identifying suitable composers, preparing the music brief, coordinating demos, reviewing pitches, advising on revisions, setting up agreements and ensuring the final files and edits are delivered on time. We work with a wide range of music creators, from chart songwriters and film composers to classical arrangers and advertising music specialists.

Our service can also include support with copyright societies, website registrations, broadcast requirements, on-hold music, final approvals, invoicing and production coordination. Whether you need a famous track, an emerging artist, a bespoke composition or a practical rights solution, Spark makes the music supervision process clearer, faster and more effective.

For brands that want music to do more than fill a background, Spark helps turn sound into strategy.