Mark Forster for Sparkasse
Mark Forster is the new ambassador of the German bank ‘Sparkasse’ mini series “Die Neusparer” (’new savers’), which started in July 2026. In this five-part campaign of the Sparkassen-Finanzgruppe, the singer highlights the topic of savings and finance.
The format breaks with classic advertising patterns to address younger target groups. Instead of a classic TV or online commercial, the brand relies on a fictional streaming format that is played on Joyn, RTL+, Amazon Prime and via social media.
At the centre of the elaborately staged, original mini-series is the fictional community “Spardorf” , which is renamed “Neu Spardorf” without further ado. There, the new savings bank branch manager Mareike takes on the task of inspiring residents for modern investments. In doing so, she meets deliberately exaggerated characters, from the traditional saver to the crypto enthusiast “CryptoJustinPro”.
Spark negotiated the deal on behalf of Sparkasse Finanzgruppe and their lead agency Scholz & Friends. We also drafted the long form agreement and negotiated the finer details of the campaign.
