Julia Schuler for Lidl Germany

Spark negotiated a long term collaboration between Germany’s largest cycling influencer for an overarching cooperation on the subject of Lidl and cycling. As part of the content collaboration, she will accompany the official Lidl-Trek Cycling Team to the upcoming major cycling events. Kick of the cooperation was in Barcelona: https://lnkd.in/e3iccz9N

Before settling on Julia Schuler Spark researched the market in Germany to identify a suitable creator that could amplify Lidl Germany’s engagement in cycling.