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Mr Vain by Culture Beat for Penny Markt

Music Supervision
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Culture Beat, Mr Vain, PENNY, Penny Markt, Preis-Leistungs-Versprechen von Penny

In the TV commercial, which was produced by the agency Saint Elmo’s, the focus is on an everyday, unobserved moment of shopping: A man strolls through the PENNY aisles with headphones in a very good mood and sings the 90s Eurodance classic “Mr. Vain” by Culture Beat (“I know what I want, aaaand I want it noooow…

PENNY’s objective is to underline their price promise to customers.

Spark negotiated the publishing and master rights on behalf of PENNY and Saint Elmos.

Mr Vain by Culture Beat for Penny Markt - Spark