Scooter for Sparkasse & Wero

Spark was tasked to clear and negotiate the master and publisher rights to the song ‘Friends will be friends’ by Scooter.

The song was used in a campaign by German bank Sparkasse with the objective of getting their customers to use the payment service Wero. It allows users to pay friends and family within seconds via the banking app on their smart phone.

The 360 degree campaign was created by the agency La Red on behalf of Sparkassen-Finanzgruppe.

Spark negotiated the sync deals including fees and licensing agreements.