SPARK | Music Rights Negotiation TikTok Challenge o2 Germany
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Music Rights Negotiation TikTok Challenge o2 Germany

O2 Telefónica Germany - HB Radiofrequency

Telefónica Germany GmbH & Co. OHG is a provider of broadband, landline and mobile telecommunications in Germany. The company trades as O2. The company was renamed from Telefónica O2 Germany to Telefónica Germany on 1 April 2011 following the completion of a merger with HanseNet.

Spark as asked to negotiate the master and publishing rights for the use of Run DMC ‘It’s Tricky’ for a TikTok challenge / promotion.

o2 Germany wanted to promote the choice users get on their network. What better way to do this for the Gen Z generation than to do a TikTok challenge. The campaign was supported by TikTok influencers Xinting Wang, Mokka.Ccino, JaezSheCan and Miss Georgia Cavallo.

Spark negotiated the fees and agreements.