Spark was asked to clear the publishing rights for ‘Oops! I Did It Again’ which was made famous by Britney Spears in 2000 for a new FREELETICS marketing campaign in Europe.
Spark negotiated the fee and usage with the two music publishers who represent the authors Max Martin and Rami Yacoub.
A new background beat was recorded for the ad over which the actors in the video sang ‘Oops! I Did It Again’ or ‘We Did It Again’ when they completed another FREELETICS workout successfully.