SPARK | Music Rights Negotiations for FREELETICS
Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.
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Music Rights Negotiations for FREELETICS

Spark was asked to clear the publishing rights for ‘Oops! I Did It Again’ which was made famous by Britney Spears in 2000 for a new FREELETICS marketing campaign in Europe.

Spark negotiated the fee and usage with the two music publishers who represent the authors Max Martin and Rami Yacoub.

A new background beat was recorded for the ad over which the actors in the video sang ‘Oops! I Did It Again’ or ‘We Did It Again’ when they completed another FREELETICS workout successfully.