Spark was asked by KKLD Berlin and Beiersdorf to negotiate the music rights for DECEPTACON by all-female cult band Le Tigre.
The song was used in 3 different online ads for NIVEA’s brand new product range ‘NIVEA Soft Mix Me’. Anyone can mix their own unique scent depending on which two creams are mixed together and depending on how much is used of each cream.
Spark negotiated the deal and agreements with the UK-based record label and two music publishers on behalf of Beiersdorf in Germany for worldwide use.
The storylines of the ads are very funny and we think the music works brilliantly. Have a look (links might have expired):