SPARK | Music rights clearances for IWC Watches
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Music rights clearances for IWC Watches

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An American watchmaking pioneer named Florentine Ariosto Jones founded the International Watch Company in Schaffhausen in 1868. He drew on the help of eminently qualified Swiss watchmakers, modern technology and hydropower sourced from the nearby River Rhine to manufacture watch movements of the highest possible quality. www.iwc.com

Spark negotiated the music rights on behalf of Scholz & Friends, Pumpkin Film and IWC.

The music is used in a worldwide virtual reality ad for IWC’ Pilot Watch range. The ad stars Bradley Cooper and the viewer can go with him on a 3D journey into the American desert.

The song used is Phantom & Friends by Old Man Canyon. The band’s songwriter is Vancouver born Jett Pace.