SPARK | Macklemore, Nina Chuba, Pajel and Alicia Awa for o2 Elevator Ride
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Macklemore, Nina Chuba, Pajel and Alicia Awa for o2 Elevator Ride

On behalf of o2 Music and the agency Serviceplan Bubble Spark negotiated the music rights for Macklemore, Nina Chuba, Alicia Awa and Pajel to participate in the ELEVATOR RIDE campaign where artists perform their ‘grow’ song.

All four films were shot in the elevator of the o2 Tower in Munich. Artists perform their song during the ride to the 36th floor. Those hand picked songs represent a  significant turning point in their career and they give an insight why.

Additional interview content was also filmed around the video shoots.

Spark negotiated the involvement as well master and publishing rights for the songs performed. Spark also took care of personality rights and licensing agreements.

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