Jessie J for Smart Cars

Spark negotiated a unique collaboration between smart cars and Jessie J.

The collaboration is centred on Jessie J’s world tour ‘No Secrets’. With the majority of dates in China and UK smart committed to a tour sponsorship with VIP meet & greet and content production for smart’s worldwide social media channels.

Spark also drafted and negotiated the agreement on behalf of Smart in Shanghai, China.

Smart is a joint venture between Mercedes-Benz and Geely, rebranding from tiny city cars to an all-electric lineup of SUVs and hatchbacks (#1, #3, #5) designed for modern, connected driving. Known for compact design, safety features, and, more recently, for offering stylish, tech-focused electric vehicles, the brand aims to deliver urban mobility with premium features.