Christoph Kramer, Tommi Schmitt und Leon Goretzka for Best Brands

Spark put together a sports panel for the 2026 Best Brands award gala consisting of 2014 Football World Cup winner Christoph Kramer, Leon Goretzka player of 1. FC Bayern Munich and team member of Germany’s national football team and Tommi Schmitt football expert, podcaster and writer. They discussed various topics including the upcoming football World Cup and brand sponsorships.

Spark negotiated their participation and fees and set up agreements. Spark also coordinated the logistics and coordinated interviews and timings at the Best Brands gala.

Best Brands also asked Spark to coordinate Christian Lindner appearance and interviews  at the event. He is the former Finance Minister of Germany and former head of the liberal party (FDP). He gave a key note speech by addressing the audience about the topic of resilience in the World of business drawing comparisons to this previous role in politics.

This year’s awards recognised the ‘Best Brand Overall’ (Coca-Cola), the ‘Best Brand Sports’ (adidas), the ‘Best Brand Smart Technology’ (Samsung) and the ‘Best Experience Brand’ (IKEA).