SPARK | Gisa Flake for YELLO
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Gisa Flake for YELLO

Spark was asked by Jung von Matt Neckar and YELLO to negotiate the participation of the German actress Gisa Flake in the campaign ‘KLYMA WANDL’.

The basic and humours idea was that Gisa Flake personified ‘climate change’. ‘Climate change’ in German means ‘Klima Wandel’ and therefore she becomes ‘Klyma Wandl’, and she doesn’t like anything that’s good for the environment including e-bikes, solar panels and of course green & sustainable energy supplied by YELLO, the German energy supplier.

Spark approached Gisa Flake and negotiated all deal terms on behalf of YELLO.