SPARK | Elle MacPherson & Sportfreunde Stiller for Best Brands 2024
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Elle MacPherson & Sportfreunde Stiller for Best Brands 2024

Spark was once again tasked to find a keynote speaker and entertainment act for Germany’s biggest and annual marketing award show BEST BRANDS.  The event took place on February 27th, 2024 at Bayerischer Hof in Munich, Germany.

ELLE MACPHERSON delivered the keynote speech about her personal journey from global supermodel to fashion and wellness entrepreneur. The latter she achieved by launching WelleCo in 2010. The company focuses on natural food supplements. After her keynote speech she charmed the audience in an interview with Dr. Essner, CEO of Die Zeit group.

The carefully-curated WellCo collection of wellness solutions is underpinned by Elle’s philosophy that, with wellness, you can live the life you’d only dreamed of living. Feeling strong and alive, capable and confident. WelleCo is committed to empowering everyone to own their wellness journey. Naturally.

Before the keynote speech Elle attended the exclusive Pearl’s Club event where Best Brands nominees get together before the actual award gala. She then attended the red carpet where she answered questions by the press and photos were taken. The next morning Elle also attended the breakfast of the Best Brands award winners.

The entertainment act of the night was indie-rock band SPORTFREUNDE STILLER from Munich, Germany. They are one of the most respected and credible bands in Germany. They got everyone dancing and singing along to their hits at the after show party.

Prior to the event spark made suggestions for keynote speakers and entertainment act and approached and negotiated their attendance, fees and agreements.

On the day of the event Spark coordinated press interviews, Pearls Club, red carpet attendance and making sure the keynote speech and performance by the band happened on time.