Germany’s award-winning dating website ‘Friendscout 24’ tasked Spark with negotiating a multi-year, multi-territory deal for the use of ‘Kribbeln im Bauch’ by singer/songwriter Pe Werner.
The song title translates roughly as ‘Butterflies in your Stomach’ and is about the feeling you get when falling in love. It is a perfect fit for Friendscout 24’s TV and online campaign. The song was a hit for Pe Werner in Germany in the early 1990s but different versions have been recorded for a number of ads/uses over the licensing term.
Friendscout 24 has the right to use the song title as a slogan throughout the campaign on its website, print ads etc.
Spark managed and completed all the negotiations and agreements as a one-stop solution on behalf of Serviceplan and Friendscout 24.