SPARK | DEKA – Music search & rights clearances
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DEKA – Music search & rights clearances

Deka Bank is the Wertpapierhaus of the German savings banks and, together with its subsidiaries, forms the Deka Group. With total customer assets totalling approximately € 234 billion as at june 2015 and around four million managed securities accounts, the Deka Group ranks among Germany’s major securities service providers. It ensures access to a wide range of investment products and services for retail and institutional investors.

Spark was asked to research the most suitable music for the German investment bank DEKA’s new TV ad with the motto ‘Anlegen Statt Stilllegen’.

‘Fantasy’ by the New York based American duo MS MR was the song that was picked out of Spark’s suggestions by DEKA. The song compliments perfectly the footage of the ad.

Spark negotiated all the usage rights and agreements with the record company and music publisher.

The campaign ran on TV, Cinema, Online and point of sale.