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Archive

Negotiations with Tom and Bill Kaulitz for McDonald’s

McDonald's Germany asked Spark to negotiate a deal with Germany's most famous twins Tom & Bill Kaulitz for the first ever 'famous orders' campaign in the Germany market place. Famous Orders has been a very successful concept in the rest of the world with celebrities like...

Rights Clearances and Exclusive Remix for Longines

[vc_row][vc_column width="3/4"][vc_column_text]Longines, the luxury watch maker from Switzerland, asked Spark to do a music search and clear the music rights for their new ad 'Elegance is an Attitude' featuring American actress Jennifer Lawrence and the Longines Dolcevita watch. COLD COFFEE by Canadian pianist/composer Galt MacDermot from...

Testimonial Negotiations & Music Clearance for KAUFLAND

[vc_row][vc_column width="3/4"][vc_column_text]On behalf of German supermarket chain KAUFLAND and their agency Freunde des Hauses in Hamburg, Spark was tasked to negotiate the involvement of one of  Germany's top party duo DIE ATZEN. They recorded an exclusive new version of their party classic DISCO POGO with new...

Music Rights Negotiations for LG’s Smart Home Life campaign

[vc_row][vc_column width="1/4"][content_block id="2758"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by LG and their agency Serviceplan to negotiate the right to change the lyrics of the song 'It's the hard-knock life' from the musical Annie. The song was composed by Charles Strouse and lyricist Martin Charnin in 1977. The hero...

Music clearance and supervision for McDonald’s Deutschland

[vc_row][vc_column width="1/4"][content_block id="2523"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by McDonald's agency Thjnk to pre-check a number of songs for potential use in McDonald's Germany Christmas ad. The idea was to use a song that feels like Christmas and has a positive message about togetherness and happiness but isn't...

Music Supervision and negotiations for PENNY Christmas campaign

[vc_row][vc_column width="1/4"][content_block id="1258"][/vc_column][vc_column width="3/4"][vc_column_text]We contributed to this PENNY Christmas campaign by coming up with the idea for the song, coordinating the recording of the exclusive new version and negotiating fees with all parties involved. The song used in the campaign is THREE LITTLE BIRDS by Bob...

Music Clearances for TOOM Baumarkt

[vc_row][vc_column width="1/4"][content_block id="1866"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by TOOM's lead agency Scholz & Friends Berlin to investigate the possibility of using the German classic 80s hit song '1001 Nacht', originally recorded by the Klaus Lage Band, for a new advertising campaign. The idea was to re-record the...

John Miles re-records classic hit Music for SWM

[vc_row][vc_column width="1/4"][content_block id="2325"][/vc_column][vc_column width="3/4"][vc_column_text]Spark successfully negotiated a deal with John Miles and his German music publisher for the re-record of his 1976 classic hit 'Music Was My First Love' for the Munich based energy supplier 'Stadtwerke Muenchen' (SWM). The new version replaces the word 'Music' with...

Music Supervision for Galeria Karstadt

[vc_row][vc_column width="1/4"][content_block id="2212"][/vc_column][vc_column width="3/4"][vc_column_text]Spark carried out music supervision on the first ever Galeria Karstadt marketing campaign, after the merger between Karstadt and Galeria Kaufhof. The campaign slogan was 'Wir sind zusammen Deins' (Together we are yours). Spark was tasked to find suitable music that would reflect...