[vc_row][vc_column width="3/4"][vc_column_text]On behalf of German supermarket chain KAUFLAND and their agency Freunde des Hauses in Hamburg, Spark was tasked to negotiate the involvement of one of Germany's top party duo DIE ATZEN. They recorded an exclusive new version of their party classic DISCO POGO with new...
[vc_row][vc_column width="3/4"][vc_column_text]Spark was asked to negotiate the publishing rights for a new recording of the 1984 Howard Carpendale hit 'Hello Again' to be featured in a new campaign by the German Ministry of Health. The campaign's focus is to get people to have their second...
[vc_row][vc_column width="1/4"][content_block id="2758"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by LG and their agency Serviceplan to negotiate the right to change the lyrics of the song 'It's the hard-knock life' from the musical Annie. The song was composed by Charles Strouse and lyricist Martin Charnin in 1977. The hero...
[vc_row][vc_column width="1/4"][content_block id="2523"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by McDonald's agency Thjnk to pre-check a number of songs for potential use in McDonald's Germany Christmas ad. The idea was to use a song that feels like Christmas and has a positive message about togetherness and happiness but isn't...
[vc_row][vc_column width="1/4"][content_block id="1258"][/vc_column][vc_column width="3/4"][vc_column_text]We contributed to this PENNY Christmas campaign by coming up with the idea for the song, coordinating the recording of the exclusive new version and negotiating fees with all parties involved. The song used in the campaign is THREE LITTLE BIRDS by Bob...
[vc_row][vc_column width="1/4"][content_block id="1866"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by TOOM's lead agency Scholz & Friends Berlin to investigate the possibility of using the German classic 80s hit song '1001 Nacht', originally recorded by the Klaus Lage Band, for a new advertising campaign. The idea was to re-record the...
[vc_row][vc_column width="1/4"][content_block id="2325"][/vc_column][vc_column width="3/4"][vc_column_text]Spark successfully negotiated a deal with John Miles and his German music publisher for the re-record of his 1976 classic hit 'Music Was My First Love' for the Munich based energy supplier 'Stadtwerke Muenchen' (SWM). The new version replaces the word 'Music' with...
[vc_row][vc_column width="1/4"][content_block id="2212"][/vc_column][vc_column width="3/4"][vc_column_text]Spark carried out music supervision on the first ever Galeria Karstadt marketing campaign, after the merger between Karstadt and Galeria Kaufhof. The campaign slogan was 'Wir sind zusammen Deins' (Together we are yours). Spark was tasked to find suitable music that would reflect...
[vc_row][vc_column width="1/4"][content_block id="1258"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by PENNY's agency Serviceplan to suggest German hip hop artists that could potentially write an exclusive song for the German supermarket chain. It had to be an artist that could deliver a song with credibility for the 45th anniversary of...
[vc_row][vc_column width="1/4"][content_block id="1395"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by Serviceplan Campaign X to suggest artists that could do an interesting and contemporary interpretation of Queen's 1978 hit 'Don't Stop Me Now' written by Freddie Mercury. After suggestions for different genres Spark negotiated the recording of demo recordings by...