SPARK | Testimonial Deal with NENA for PENNY.
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Testimonial Deal with NENA for PENNY.


Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

Spark negotiated the testimonial deal between NENA and one of Germany’s biggest supermarket chains called PENNY.

NENA’s high profile across a very wide demographic and her well known passion for healthy eating made her the perfect fit for PENNY’s organic food range ‘Naturgut’ which comprises of over 150 products. The campaign motto was ‘Natuerlich fuer alle’ (naturally for everyone).

Spark negotiated Nena’s involvement and the agreement on behalf of PENNY.

A campaign website for the product range was especially created: https://www.natürlich-fü