Spark set up a cross promotion between the World’s number 1 DJ* Martin Garrix and EF Education First, the World’s leading provider of language travel courses for teenagers. (*according to Mix Mag).
EF Education First used his song ‘No Sleep’ as the EF Summer Song 2019.
Each year EF picks one song that becomes part of the soundtrack for each EF student. All students learn to dance to the song in the local language schools in over 70 countries. EF organises flash mobs and other activities that get everyone dancing.
EF created a website that gave EF students more information about Martin Garrix and his new releases, upcoming gigs, merchandise etc. The website was promoted via emailings and EF controlled social media channels.