SPARK | Shazam Co-Founder Dhiraj Mukherjee attends Best Brands Italy 2017
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Shazam Co-Founder Dhiraj Mukherjee attends Best Brands Italy 2017

“best brands” is the first ranking of Italy’s best brands.

The winners are not nominated by a jury, but based on the affection that consumers have towards the brands.

“Best Brands” is the only prize based on an extensive research conducted directly through 4.500 interviews. This high number of consumers interviewed, guarantees a high statistic relevance, and makes the prize unique in the Italian market place.

On the 15th November 2017, the RAI Studios in Milan were filled again with Italy’s leading marketing executives, coming together for the 2017 edition of BEST BRANDS ITALY 2017. The gala was hosted by Filippa Lagerback and proclaimed the following winners:

Ferrero won Best Corporate Brand 2017

Samsung was awarded the Best Product Brand

Huawei Best Growth Brand

and Mulino Bianco Best Millennials Brand 2017

The BEST BRANDS partners, Serviceplan Italy, RAI Pubblicita’, GfK, System 24, IGPDecaux and ADC Group, also awarded the Innovation Award to Shazam. 

Shazam has not only been a precursor of music recognition services, but is also currently a leader in the app market, Italy being one of its top markets.

To receive the Innovation Award, one of its founders, Dhiraj Mukherjee acted as the keynote speaker. Mr. Mukherjee’s speech was particularly emotional when showing the ups and downs of starting the enterprise way back before smartphones even existed. This was also Mr. Mukherjees first public appearance in Italy.

Spark researched, negotiated and organized Mr. Mukherjee’s appearance at Best Brands 2017.