SPARK | OTELO – Music Search & Clearances
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OTELO – Music Search & Clearances


Since 2010 Otelo belongs to Vodafone D2 GmbH in Germany.

It’s Vodafone’s sub-brand for affordable mobile phone tariffs and hardware.

Spark was tasked to find suitable music for Otelo’s 2016/2017 campaign entitled ‘Entweder / Oder’ (either / or).

The music chosen for the ad was Emily Wolfe and her song ‘Swoon’ who is an upcoming singer/songwriter from Austin, Texas.

The ad is about the fact that life is always about choices and everybody has to choose one or the other: left or right, child or career, hippie or yuppie etc.  Otelo however gives the consumer not confusing choices but the best of all options as a standard when signing up to the Otelo network.