SPARK | Music Search & Clearance for APEROL
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Music Search & Clearance for APEROL

1.1 Aperol Mother Brand Blue.jpg

Aperol was launched in 1919 at the Padua International Fair. Created by the Barbieri brothers, Aperol soon became one of the Italians’ favourite aperitif. The original recipe has remained unchanged and a secret to this day.

Aperol is the perfect aperitif. Bright orange in color, it has a unique bittersweet taste deriving from a secret recipe that has remained unchanged since its creation.  An infusion of precious primary components such as oranges, rhubarb, herbs and roots in a perfectly balanced combination. From 1919 until today the popularity of Aperol has grown continuously thanks to its fresh and unique taste and its relatively low alcohol content of 15%.

Spark was asked by Campari’s agency Scholz & Friends to carry out a music search for a new creative above the line advertising campaign for the brand APEROL.

‘Get What You Came For’ by Kav Verhouzer feat. BullySongs was chosen as the perfect soundtrack for the new creative.

Spark negotiated the deal and agreements with the record label and music publishers.