Music Rights Clearances for ELASTEN
QUIRIS Healthcare develops and markets innovative natural agents and health products, which are offered exclusively in pharmacies. QUIRIS was founded in June 2004 in Guetersloh, Germany, and employs a special-educated team to provide superior service to the customers by all means possible. Their maxim is “science for a healthy life”. This holistic approach is reflected in the excellent quality of their premium products from natural sources. Their market position in Germany is strong due to the excellent properties and unmatched safety of their products. QUIRIS Healthcare has a wide-ranging network of health professionals and experts in every field of prevention and therapy, covering science, research and medicine.
Spark’s task was to clear and negotiate the music rights for the 1956 Frank Sinatra classic ‘I’ve Got You Under My Skin’.
The song was the perfect soundbed to Elasten’s first TV ad. With the innovative collagen peptides in ELASTEN, a unique collagen drink has been developed. This drink specifically activates the body’s own collagen production in the deeper layers of the skin, where creams and sera cannot work. ELASTEN is easily digested and has a long-lasting effect on the whole body.
The agreements were negotiated on behalf of Quiris Healthcare, the owner of the Elasten brand in Germany.