Spark’s task was to clear and negotiate the music rights for the 1956 Frank Sinatra classic ‘I’ve Got You Under My Skin’.
The song was the perfect soundbed to Elasten’s first TV ad. With the innovative collagen peptides in ELASTEN, a unique collagen drink has been developed. This drink specifically activates the body’s own collagen production in the deeper layers of the skin, where creams and sera cannot work. ELASTEN is easily digested and has a long-lasting effect on the whole body.
The agreements were negotiated on behalf of Quiris Healthcare, the owner of the Elasten brand in Germany.