SPARK | Music Clearances for PENNY.
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Music Clearances for PENNY.


Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

Spark was tasked to negotiate the master and publishing rights for a TV and online ad for one of Germany’s biggest supermarket chains called PENNY.

The song featured in the ad is Henry Valentino’s hit song ‘Im Wagen Vor Mir’ and is essential to the storyline. It’s played in the background of the car stereo and sung aloud by the actor of the ad. The humorous ad emphasis the message that a PENNY supermarket is always nearby wherever you live with over 2000 retail locations in Germany alone.

Spark also took care of contractual negotiations and GEMA.

Talk to us about music searches & rights clearances and how we can save you money and how you can benefit from our expertise.


The TV ad might not show above due to geo-locking or expired licensing rights.