Spark-me | Music Clearances for DEKA Investment Bank
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Music Clearances for DEKA Investment Bank

Deka Bank is the Wertpapierhaus of the German savings banks and, together with its subsidiaries, forms the Deka Group. With total customer assets totalling approximately € 234 billion as at june 2015 and around four million managed securities accounts, the Deka Group ranks among Germany’s major securities service providers. It ensures access to a wide range of investment products and services for retail and institutional investors.

Spark was asked to negotiate the sync agreements for the use of the song ‘Lone Digger’ by Caravan Palace in DEKA’s new TV & internet ad. The ad was filmed in the art deco cinema ‘Delphi Filmpalast’ in Berlin Charlottenburg and shows a rather unusual dance battle.

The ad will be used from the end of August in Germany.

Spark’s expertise is to clear all kind of entertainment related rights including but not limited to music use in advertising, footage research and clearances, cross promotions, endorsement, testimonials and sponsorships.

 

Please note that you might not be able to view the TV ad above in your country due to geo locking.