SPARK | Spark negotiates cross promotion with Vanessa Mai
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Spark negotiates cross promotion with Vanessa Mai


DeutschlandCard is part of the arvato Bertelsmann group of companies.

The card represents a loyalty scheme that is run in conjunction with several major retail partners across Germany. All cardholders can collect points and redeem them for discounts at participating retailers, travel and car rental operators. There is also a chance to donate money to charitable organisations.

Spark was asked by Deutschland Card to find a German superstar act that was willing to do a meet & greet with a winner of a German wide competition. In return Deutschland Card would advertise an upcoming or current tour via online & app activities, flyers, posters and retail partners to million of contacts with tens of million impressions.

The artist chosen was Vanessa Mai, one of Germany’s biggest artists. Vanessa Mai also recorded a short exclusive video to ask people to participate in the competition. Deutschland Card posted the video on their website, app & social media.

Spark handled all aspects of research and contacting artists, setting up the agreement and coordination of asset approvals for the promotion.