Music Rights Negotiations for LG’s Smart Home Life campaign
[vc_row][vc_column width="1/4"][content_block id="2758"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by LG and their agency Serviceplan to negotiate the right to change the lyrics of the song 'It's the hard-knock life' from the musical Annie. The song was composed by Charles Strouse and lyricist Martin Charnin in 1977. The hero...
25 June, 2021