SPARK | Testimonial negotiations for BMW XMinded Campaign
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Testimonial negotiations for BMW XMinded Campaign

Serviceplan asked Spark to negotiate the involvement and agreement with Christian Scott aka Chief Adjuah on behalf of BMW for the incredible XMinded campaign.

This is not just another car commercial. It’s about the XMinded spirit that connects the six-time Grammy-nominated music artist Chief Adjuah and the first-ever BMW XM – both exploring new paths and shaping the future.