SPARK | Spark provides superstar show act Anastacia for Best Brands 2017
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Spark provides superstar show act Anastacia for Best Brands 2017


About Best Brands

Best Brands is the most important German brand ranking and an annual awards ceremony. The main difference between Best Brands and many other brand rankings throughout the world is that this one is purely based on quantitative and qualitative market research provided by GfK, one of the world’s leading market research companies.

American superstar artist Anastacia provided the entertainment at the high profile annual Best Brands 2017 award gala in Munich, Germany. 600 VIP guests from Europe’s biggest brands came together for this prestigious event.
The show was a spectacular success and it got wide media coverage. Anastacia was happy to give interviews to the media on-site as well as being part of a deeper portrait by German newspaper “Suddeutsche Zeitung”. Patrizia Caruselli, Managing Director of Spark Zurich says “What an honour to work with Anastacia. Not only is she an incredible artist with an amazing voice but also a remarkable woman with a business oriented mind and a larger-than-life heart. Certainly a very unusual combination in the entertainment industry.”
With her recognisable voice and over 52 million albums sold, Anastacia is a global superstar. She has been on a long journey both in life and with her career in music. If anyone knows how to find their inner strength, focus and not give up, it’s Anastacia. For anyone who doesn’t know, there have been a few challenges for her. Twice diagnosed with breast cancer, she has fought back and won. Since then, she has been very engaged in raising awareness for this disease. Best Brands was a good opportunity to do this as well as to meet the key decision makers of some of the world’s most recognisable brands.
Spark was in charge of making suggestions for the show act, negotiations and agreements, logistics, interview and meet & greet coordination and artist relations on the day of the event.