Spark provided the music scouting and clearing for ORION’s 50th anniversary campaign.
ORION is Germany’s largest erotic specialty chain as well as a large mail order business. For their 50th anniversary campaign Spark was briefed by their lead advertising agency Scholz & Friends Berlin to find a happy, celebratory song that would fit the fun storyboard of the animated clip, and to which the adult target group could immediately relate.
The research process covered a variety of genres and musical periods. ORION and the creative team at Scholz & Friends Berlin ultimately opted for Spark’s suggestion of Junior Senior’s track “Move Your Feet”.
Spark negotiated the terms and set up the contracts on behalf of ORION as a one-stop solution for them.