SPARK | Spark finds music for ORION’s 50th Anniversary Campaign
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Spark finds music for ORION’s 50th Anniversary Campaign



ORION is an internationally recognized erotic brand with erotic specialty stores and mail order services in several European countries. The company is headquartered in Germany, Flensburg and with over 150 stores it is the largest erotic chain in Germany. The erotic company ORION stands in particular for partnership and an enduring erotic, which the company slogan “more fun in twos” also emphasizes.

Spark provided the music scouting and clearing for ORION’s 50th anniversary campaign.

ORION is Germany’s largest erotic specialty chain as well as a large mail order business. For their 50th anniversary campaign Spark was briefed by their lead advertising agency Scholz & Friends Berlin to find a happy, celebratory song that would fit the fun storyboard of the animated clip, and to which the adult target group could immediately relate.

The research process covered a variety of genres and musical periods. ORION and the creative team at Scholz & Friends Berlin ultimately opted for Spark’s suggestion of Junior Senior’s track “Move Your Feet”.

Spark negotiated the terms and set up the contracts on behalf of ORION as a one-stop solution for them.