Spark was delighted to secure Sebastião Salgado, one of the world’s most outstanding photographers for the 20th anniversary of the Best Brands award show. The Brazilian social documentary photographer, photojournalist and environmental activist shared his view on the topic of sustainability in a captivating on-stage interview with ZEIT journalist Christoph Amend.
He talked about his project Instituto Terra in the North East of Brazil showing the world that there is still time to act by planting over 3 million trees in a barren landscape over 20 years. Now lots of wildlife have returned and water conservation of the area has been restored naturally.
Prior to the awards gala Salgado was interviewed by various media. He also attended the Pearl’s Club for the nominees of the awards and the red carpet.
Spark negotiated the fee, agreement and coordinated his schedule including interviews on the day of the Best Brands awards at the Bayrischer Hof in Munich.
In a ceremonial award show, the results of the underlying GfK study were announced and awards were presented to not only the top 10 winners but also each of the ‘Best Brands’ in the individual categories.
This year’s categories and winners are ‘Best Brand Overall’, ‘Best Corporate Sustainability Brand’ and the top 3 of the ‘Best of the Best Brands’.