Spark was asked by Berlin based production company BIGFISH to find a suitable song and album artwork that could be featured in an IKEA ad in Germany.
Spark researched and suggested several songs within the budget and target group for the ad. The song and album chosen was Fatboy Slim’s ‘Rockafella Skank’ from the 1998 album ‘You’ve Come A Long Way Baby’.
Publishing rights had to be negotiated for the song use in the ad. Other rights included personality rights of Fatboy Slim as his name is mentioned in the ad and also the rights to use the album artwork.
All fees and agreements were negotiated by Spark on behalf of BIGFISH and IKEA.