SPARK | Music rights clearances and negotiations for GET YOUR GUIDE
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Music rights clearances and negotiations for GET YOUR GUIDE

Get Your Guide asked Spark to negotiated the music rights to Toto’s ‘Africa’ for their new ad campaign in Germany, UK and regionally in the USA in 2023.

Instead of using the original a new version was recorded that has re-imagined the 80’s classic song. The result is an exclusive instrumental recorded by the Prague Symphony Orchester with lush strings and a warm organic sound to be the best possible fit to the amazing images used by Get Your Guide in their new commercial ‘Make Memories’.

The campaign has now been extended to include France and the entire USA.

Spark negotiated the fees and agreements with the rights owners involved in the copyright.

A full length version of the song was also produced and cleared by us with the repertoire owners. The song is now available on all major streaming services:

Check out the director’s cut of the ad here: