The first time in its 100 year history Weleda has teamed up with a personality to promote its products and brand: Karoline Herfurth.
Karoline Herfurth (38) is one of Germany’s most loved and credible actresses and film directors. She grew up using Weleda’s products.
Weleda and its agency Serviceplan Health have produced a campaign that features Karoline Herfurth without any colour correction or post production to show her natural beauty which was very important to Karoline. All products only contain natural ingredients.
The campaign started in April 2023 and ran in Austria, Germany and Switzerland.
Spark negotiated the deal and set up the testimonial agreement on behalf of Weleda.