SPARK | Jean-Claude Juncker talked about Europe as a brand
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Jean-Claude Juncker talked about Europe as a brand


About Best Brands

Best Brands is the most important German brand ranking and an annual awards ceremony. The main difference between Best Brands and many other brand rankings throughout the world is that this one is purely based on quantitative and qualitative market research provided by GfK, one of the world’s leading market research companies.

On 5th February the 11th Best Brands Gala Award Show took place at the Bayerischer Hof Hotel in Munich, Germany.

Spark suggested, booked and briefed Jean-Claude Juncker for this prestigious event. Mr. Juncker was Prime Minister of Luxembourg from 20 January 1995 until 4 December 2013. He was also President of the Eurogroup from 2005 until 2013. He serves currently as President of the European Commission.

In his keynote speech Jean-Claude Juncker talked about Europe as an umbrella brand for its member states. Although he warned about the diminishing economic power of Europe in the world in comparison to China and India, he stressed the importance of benefits that the European Union has brought to its members including the Euro. He emphasised the need to focus on the many benefits the European Union provides for its members rather than the negative headlines it has seen in recent years. He praised the very high perception of Europe as a brand in Asia, Africa and the American continents, and the need to build on that and focus on continuing a path of innovation and growth, using all the benefits the European Union can bring. His speech was a huge success with the audience.

Spark provides a complete service which includes researching, booking, briefing and accompanying celebrities, both for corporate and public events.