SPARK | Jan Josef Liefers for SKL
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Jan Josef Liefers for SKL

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SKL, one of Germany’s longest running public lotteries, asked Spark to research and suggest suitable testimonials to support their brand positioning.

After an internal decision process and market research at SKL the German actor Jan Josef Liefers was selected as the preferred choice. Spark set up a meeting to present the campaign to Jan Josef Liefers and his team.

Spark was in charge of the negotiation of the fee and agreement on behalf of SKL but also involved in the approval process in the lead up to the production of the ad and photo shoot.