DEKA – Music Dance Battle of the Region
Deka Bank is the Wertpapierhaus of the German savings banks and, together with its subsidiaries, forms the Deka Group. With total customer assets totalling approximately € 234 billion as at june 2015 and around four million managed securities accounts, the Deka Group ranks among Germany’s major securities service providers. It ensures access to a wide range of investment products and services for retail and institutional investors.
Spark negotiated the deal for the exclusively produced music used for the ‘battle of the region’ campaign of the DEKA investment bank.
The campaign was live for 1 month across Germany and featured various contestants representing their own region and unique dance styles.
The winners were Nellia und Dietmar Ehrentraut aus Baden-Württemberg.
Spark also negotiated the agreement with the composer/production team.