Spark-me | Music Clearances for TOOM Baumarkt
Spark Marketing Entertainment is an independent and international music consultancy providing tailor-made one-stop music and entertainment solutions for its clients
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Music Clearances for TOOM Baumarkt

Image result for toom baumarkt logo

toom Baumarkt GmbH engages in the retail of products for the home improvement in Germany. The company owns and operates home improvement and do it yourself (DIY) stores which offer products for construction, renovation, gardening, leisure, home repair, and improvement. The company was founded in 1978 and is based in Cologne, Germany. toom Baumarkt GmbH operates as a subsidiary of REWE-ZENTRALFINANZ e. G.

Spark was asked by TOOM’s lead agency Scholz & Friends Berlin to investigate the possibility of using the German classic 80s hit song ‘1001 Nacht’, originally recorded by the Klaus Lage Band, for a new advertising campaign.

The idea was to re-record the song and replace a key part of the lyrics with different DIY noises.

After several round of negotiations a deal was found with the music publisher and the new version recorded by Supreme Music Berlin.

Spark carried out the pre-checks on the song copyright, negotiations of the fee and drafted the license agreement on behalf of TOOM.