The fragrance industry is a clear example of a market dominated by the signature products of film and music celebrities.
Artist signature products can be a great win-win for the brand and celebrity in any industry:
- An exclusive product line or limited edition product can mean an affordable tactical association with a well known personality
- Incremental sales are achieved through reaching new consumer groups
- Consumers are willing to pay a premium for something special
- A point of difference is established at the point of sale
- Excitement around the brand is created through PR and media exposure
- A celebrity will have a naturally closer affinity to his/her own product line as compared to a general brand endorsement deal as he/she will benefit from the overall sales
Spark’s services include the research, contract management, negotiation and project management on your behalf.