Exploit the power of a major Hollywood blockbuster with all the glamour of film stars and the emotions that film characters can evoke. Being associated with a movie release allows a brand to reach new audiences and create a positioning statement.
A non-monetary promotion is a marketing alliance between two partners: usually a brand wishing to associate its products or services with an entertainment property, and a film studio/record company wishing to maximize the promotional exposure around a specific release date of a film, DVD or music album. No money is exchanged, but both partners agree to run the promotion at a specific time through specified marketing channels.
Spark facilitates the activation of promotions across a wide portfolio of cinema and DVD launches in conjunction with all leading film distributors. Our skilled and enthusiastic team creates, negotiates and implements targeted promotions across a variety of genres, achieving mutually beneficial campaigns for both the brand and the film company.
Every year there are 500+ new film releases. We are on hand with our advice and creativity to set-up meaningful promotions which might include above or below the line activities, on-pack and point of sale promotions, online and social media activation. Although dependent on the overall size of the promotion it usually guarantees access to the world and regional red carpet premieres of the film, exclusive screenings and in some cases access to the movie set itself.
Talk to us about how a film promotion can get new consumers noticing your brand.
Spark can set-up national or international promotions with music artists.
This may include organising an exclusive concert or a meet & greet with a local or international music superstar, licensing content to drive traffic to your website or social media sites, setting up an exclusive event for you and much more.
A music promotion brings with it the same benefits as a film promotion, with your brand being associated in this case with a popular music act.
Music acts are omnipresent across all media for a younger demographic (14-19 year olds): music videos, music streaming services, product endorsement and social media. For an older demographic there are certain music acts who have become celebrities in their own right, occupying the media limelight not only for their music but for their celebrity status.
Spark will enable you to set-up a meaningful promotion around a new album launch or tour.