Spark-me | @home Homeware Stores sell CDs successfully through their outlets in South Africa
Spark Marketing Entertainment is an independent and international music consultancy providing tailor-made one-stop music and entertainment solutions for its clients
Spark Marketing Entertainment, Spark-me, Celebrity endorsement, Music consultancy, premium CDs, Synchronisation licensing, music licensing, Music search
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@home Homeware Stores sell CDs successfully through their outlets in South Africa

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Spark produced 5 CDs for South African homeware retailer @home over 5 years.

The eclectic mix consisted of songs by well-known artists, as well as some lesser-known masters of the jazz and soul genres. It reflected the music played instore and the objective of the @home brand: creating an aspirational concept for home furnishings.

Matthias Bauss, Co-Founder of Spark and Managing Director of Spark London said: ‘In its fifth year, with no signs of a slow down in sales of the series, this is a perfect example of how a sound design instore can be turned into a brand extension via a CD series. Not only does it generate additional turnover and profit but gives the brand an extra emotional dimension, and without doubt creates customer loyalty.’

The albums are for sale exclusively through @home stores in South Africa.