Spark produced an exclusive CD album for the Langham chain of luxury hotels.
The album was packaged in a handmade CD hardcover book which – like the rest of the packaging – is matt laminated and printed in 6 colours to underline the luxury positioning of the Langham brand.
The CD was used as a redemption and PR tool and was also sold exclusively through all Langham hotels in the USA, Australia, New Zealand, Hong Kong, Singapore and the UK.
The classical repertoire was selected in conjunction with Langham’s music consultancy Music Concierge and the artwork was specifically created for the CD by the Langham Hospitality Group.
Spark licensed the music from the record labels and artists, set up contracts, made royalty payments, obtained a licence from the MCPS, mastered the album in a London studio and oversaw the manufacturing to the very high standard required by the Langham Hospitality Group. Spark was also in charge of the logistics, sending the CDs to 6 different countries.
CD albums remain a very highly valued item for customers and consumers if the repertoire selection and the choice of packaging reflect the brand values and positioning.