After a music search Spark negotiated the publishing rights for ‘Santa Claus Is Coming To Town’ on behalf of SKY.
The music was used in 4 different TV / online ads during the Christmas season. Two of which starred German superstar actor Elyas M’Barek and were directed by Bora Dagtekin, entitled ‘Carol Singers’ and ‘Perfect Gift’.
The song was re-recorded especially for the ads with a children’s choir and soulful/ gospelesque production.
The combination of the above resulted in ads with high recognition value.