Spark was asked by Montblanc’s agency Scholz + Friends Berlin to clear music for the video entitled ‘The Montblanc Story’ that features award winning actor Hugh Jackman.
In the video Hugh Jackman travels through 110 years of Montblanc’s pioneering history. The video emphasises Montblanc’s heritage and new collections such as the Heritage Rouge et Noir collection and the 4810 watch collection.
The 1920s style music is from the 1956 movie ‘Don’t Knock The Rock’ and it’s the first time the music has been used for advertising. Besides the video the music will be used on the Montblanc website and the making-of of the video.
Spark researched and negotiated the usage of the music on behalf of Scholz + Friends and Montblanc.