Stromberg aka Christoph Maria Herbst for McDonald’s

Spark was asked by McDonald’s Germany and their lead agency Scholz & Friends Hamburg to negotiate a collaboration with Banijay Media as part of McDonald’s annual Monopoly Christmas campaign.

The collaboration featured ‘Bernd Stromberg’ played by Christoph Maria Herbst. He is the main character of the hugely successful TV comedy mockumentary series ‘Stromberg’. The release of the 2025 feature film ‘Stromberg – Wieder alles wie immer (same as usual again)’ in the cinema gives the cult character a new momentum in Germany.

Spark negotiated the rights for the use of  the IP ‘Stromberg, Bernd Stromberg’ as part of the McDonald’s Monopoly campaign with Banijay Media. This also included the production of  webisodes of an exclusive new mockumentary series for McDonald’s featuring Christoph Maria Herbst plus advertising and POS material, photos etc