Jason Isaacs for Cailler

Spark was asked by the agency Scholz & Friends Switzerland to do a search for a well known actor who was able to fit the concept of this ad.

Jason Isaacs was a perfect fit, especially with his recent success of starring in White Lotus and other high profile roles such as Lucius Malfoy in the Harry Potter films.

His appearance in the campaign marks the 150th anniversary of the invention of milk chocolate by Daniel Peter, son-in-law of founder François-Louis Cailler, the traditional brand unveiled its new brand identity and Jason Isaacs,  the British actor as the face of the new campaign.

The main film shows the chaotic arrival of Jason Isaacs and Nanette Drazic at an Alpine hotel. A misplaced suitcase briefly puts a damper on their vacation fun – until a bar of Cailler chocolate saves the day. The pink swimming trunks provide a charming twist and underline the motto to ‘unwrap your smile’.

The campaign includes a main TV commercial, posters and a number of social media assets. Filming took place at Zurich main station and at Villa Honegg on the Bürgenstock mountain. Jason Isaacs contributed his own ideas – with visible fun and commitment and was a real pleasure to work with.

Spark carried out the negotiations of Isaacs’s fee for his involvement, drafted the longform agreement and negotiated the finer details of the collaboration on behalf of Cailler.