Danny Trejo for McDonald’s

How can you make Hollywood’s ‘bad guy’ Danny Trejo cry? Someone who has never shed a tear in his 80+ movies.

McDonald’s Germany gave him to try the McSpicy and to test if it’s hot enough?  The result: Danny sheds a tear which is now available to buy via an auction with all proceeds going to a German children’s charity.

Spark persuaded him to get involved, negotiated the fee and longform agreement and advised on SAG union payments, all on behalf of McDonald’s Germany and their lead agency Scholz & Friends Hamburg.